Thursday, 21 May 2015

How We Redesigned Yelp’s UX With Remote Usability Testing

Usability testing with real users, is one of the key areas that many web designers skip. Often, there is little money in the budget for testing, but usability testing distance can be relatively inexpensive to implement, and the results can make a big difference to a site conversions.

To demonstrate the power of usability testing in the design, we partner with User Testing and optimal Workshop to run some tests on Yelp as part of a redesign exercise.

Specifically we chose remote usability testing because they are quite fast and quite affordable to run, compared with focus groups and other testing laboratory based design. These tests were all unmoderated so users can interact with the Yelp website in the comfort of your own home for the most natural results. Encouraged to think aloud and then recorded their reactions.

User research is not writing complex reports - it is asking the right questions and use evidence to support design decisions. In this piece, we'll see how we elect our users, how we set the tasks and what were the results ...

Selecting Users:

One of the first steps is to find out who is testing their designs. In our experience, we have found that demographics are not as important as the behavior and familiarity with technology. How often they do use similar platforms, and how comfortable they are?

Yelp has a base of large users (138 million unique monthly visitors, according to the Q2 of Yelp 2,014 numbers) to our redesigned site still it had to be familiar to the average current user - no sense to alienate power users for there to woo first-time users.

We do not focus on age, sex, income level, or experience in the use of the Web, because Yelp users come from all backgrounds. Because we are handling qualitative data, no need to worry about statistical significance. We follow the best practices in the industry and we ran our study with a total of 5 users who help reveal about 85% of the usability problems (good enough for exercise).

One task required users to log into an account. This meant we had to create two segments of our test base: one with accounts Yelp (3 users) and one without (2 users). For Yelp segment accounts only selected participants who were users Yelp for less than 6 months to clear even more likely to be power users.

Finally, for the sake of simplicity, we only tried the website Coffee in desktop, not mobile devices. (If this was more than just an exercise, we would have tried the experience on as many devices as possible.)

Creating tasks for our users

Each usability test should start with the question: "What do we learn?"

For us, we wanted to learn Yelp semi-frequent users complete common tasks (to identify what features were most important) task and at least one less common (to test the intuitiveness of advanced features).

We gave all users of such common tasks:

  •     Focused task - Find a very specific parameters based on business
  •     Open-ended task - Find a business without giving many guidelines
  •     Very specific task - Find a specific place to learn a specific piece of information

We wanted to learn when both groups of users chose to look in front of sail, how they interacted with filters, and how the decision about which business to visit was taken.

As for less common tasks, we provide a different task for each user group.

As we had heard several complaints from users about Yelp registered Bookmark and lists features, we ask the registered users (Group 1) to save companies for later reference. For unregistered users (Group 2), we ask them to find an event.

Then all the tasks we have assigned to both groups are presented. After each test, we ask users if they were able to complete the task successfully and the level of ease or difficulty (known as the question Ease Individual).

    Imagine you need to book a private dining room for a group of 15 people. Are you looking for an Italian restaurant with an elegant atmosphere? Its budget is about $ 20 per person. Try to find a restaurant near you that matches all these requirements.

    Imagine you are driving through Boise, Idaho, and your car starts making a strange sound right when you're about to stop for the night. His companion recommended 27th St Automotive. Use Yelp to find out if they are open at 8:00 pm Tuesday.

Task Group 1 (account holders Yelp)

    Imagine that your best friend is having a birthday soon, and you be planning a party. Find 10 bars or lounges near where you live would be interesting to study later for the party. Save them so that you can easily find it again on Yelp.

    Go to the place where you saved the 10 bars for the party of his best friend. Keep your tastes in mind, choose one that would be a good match.

Task Group 2 (non-account holders)

    Use Yelp to find a new restaurant near you that you have not been to yet. Do not spend more than five minutes looking for.

    Imagine you are looking for something fun and unique to do in your neighborhood this weekend. Try to find a concert, play, or other event using Yelp.

Once this was done, it was time to begin the test. It took about an hour to get the results before we could see the reactions of users and analyze data.

The breakdown of data usability

To compare qualitative data we had now, we have a quantitative test with 35 users with a closed-type card and proof of first click. You can learn more about quantitative user tasks, but we'll just summarize the main points of view:

    The search bar was the starting point for almost all tasks. It was also the option preferred backup when users were unsure of how to interact with the site user interface (for example, search for "Bars" instead of clicking on the category). Our new design definitely need to prioritize the search bar.

    The Events tab not noticeable. When asked to find an interesting activity, a user was to search bar, while the other sailed through the top section of Yelp. If we wanted users to interact effectively with the events told in Yelp, we need to make it easier to find.

    Price categories were unclear. When a budget is administered find a restaurant, some Users were not sure what they meant dollar signs. In our new design, we have added price ranges to symbols.

    Filters are not prioritized correctly. People are not used 7 Coffee filters 47, and the most popular filters that emerged in the tests (eg, "accept credit cards" and "Open Now") take multiple clicks to access. Our redesign reorganized in groups of 4 filters for easier access.

    The photos are a key part of the experience. When asked to find restaurants with a certain environment, users relied on photos. Our new design makes more visual Yelp.

    Markers need be simpler. Currently, you cannot just keep a restaurant or business directly from the search results - you need to visit each individual page marker. Our new design allows you to save a company with a single click on the search results page.

Wednesday, 6 May 2015

2015 Guide To Responsive Web Design

Responsive design is fast becoming part of the essential elements in web design 2015. A technique of web design that offers users an intuitive and functional web version for all mobile devices. The reliance on mobile phones and tablets in addition to laptops and desktop screens larger, is increasing exponentially. Web users are beginning to expect websites to suit the login screen and, if not, the result is often a very frustrated user. The good news is that responsive design is not as complicated as it seems and can be implemented in a number of ways. We have prepared a quick cheat sheet to help you on your way to success responsive design.

The easiest way Responsive web design is a website that changes its format to match the screen of the device which is accessed from. However, the tool can also provide the opportunity for web designers to tailor content to different users; for example, by accessing the user's location of a web site you can tailor information to them on a geographical basis.

If you need convincing of the year to make design a priority response is 2015, the use of Google Analytics can be very persuasive. After submitting your website to the analysis, you can see directly how many users are accessing your site through mobile phones by selecting 'Public' and then 'Mobile'. More iPhones sold babies born in New Zealand, we can almost guarantee that it will be more than you can imagine.

To make the design change response there are two main ways you can go down; creating an adaptive website with various designs fixed width set for common devices, or using various designs of fluid grid for truly responsive user experience. There are positives and negatives to both what is important for weighing up before making a start. The positive aspect of various designs of fixed width is that you can have more control over the web aesthetics on every screen size. However, the use of fixed-width designs your website does not have the ability to respond to changes in the size of the browser. If you have ever had to have two windows open simultaneously, you will understand the struggle that leads us to the most complete version of responsive design; using various fluids grid designs. Fluid grid work distributions based on the ratios rather than the more traditional pixels, which allow to change the content browser according to size and fit mobile devices. This web content is given a percentage of the browser or screen to take and as the size changes the window view, content is taking up his percentage allocated browser. The percentages can be calculated with a simple algorithm: white / context = result, in whole or pixels / pixel = percentage content.

As the browser size is an issue that arises mainly with desktop and laptop screens, a smart way to implement the design of response may be having fluid grid layouts designed for computers and fixed width designs for mobile devices. While saying this, there are a variety of devices currently on the market, with more and more coming all the time. It becomes almost impossible to keep up, so it may be best to let your website do the work for you, respond to new devices through the use of multiple fluid grid layouts.

To ensure all your website is sensitive, it is important to think about their images. Fluid imaging, image resizing within the confines of a grid of fluid. This is easily implemented through the CSS: img {max-width: 100 %;}. This single line of CSS code will ensure that the images on your website will never appear stretched or pixelated, giving a clean and professional printing.

2015 A first approach 'mobile' is what is recommended. As the title suggests, it is an approach in which the web designers focus on the production of a smartphone experience and then move up the ladder of devices, from intelligent desktop to mobile screens. This is because the mobile web browsing is likely to eclipse the desktop navigation if they have not, therefore, is your target demographic. Smartphones have more capabilities than their predecessor’s desktop, so they can design for the likes of a touch screen, in the first instance, rather than as an afterthought. Screens smartphones are only able to display the core of your website, no sidebars, advertisements or social media buttons. It's much easier to start simple and work up.

You may wonder if we are starting with a focus on "mobile first" then maybe we should be creating an application in place, and this is indeed something to consider. Our advice would be that a Web site response may be the best option. In terms of universal compatibility this application is because the world is fickle; With Apple and Android in a head to head competition, some applications may be exclusive to either iOS or Android Having a website response ensures that all devices Internet access to your site may be used without further fuss about which brand to side.

If you're thinking this is all just a little too much work and algorithms are not your thing, then do not worry. There are some excellent front frames (Foundation and Bootstrap are good) that can be used to create a sensitive site. Their networks have incorporated responsive design and have done the work for you. The result is a sensitive web site immediately.

We hope this has been helpful for web designers out there looking to 2015 as a year of change. We believe that progress towards a website that answers will surely benefit both the user and recipients.

Wednesday, 15 April 2015

7 Web Design Trends You'll See in 2015

Whether you are a web designer by trade or were forced to work as part of a new society that is short of resources, you find that you have to be in touch with the trends of the year industry .this a number of new styles and designs are trend. Your ability to keep that in mind when working on your site (s) will be tactically useful.

1. Long Travel Sites

Perhaps the most popular trend in the first half of this year has been extended travel sites. Apple on the head with his iPhone on page 6, which showed how it is possible to include a lot of information on a single page of an elegant and convincing manner.The reason for this trend is so popular - and will probably endurance - has to do with the way people access the Internet today. As users of the Internet have fundamentally changed the use of desktop computers to smartphones and tablets, or by adding at least the latter to its arsenal, has become easier to move, instead of clicking small links to navigate to one page to another.

2. Split Screens

One of the most interesting design trends is the design of the split screen in which a kind of vertical shear, divided parts of the page into two or more parts. This design is ideal for businesses that have two valuable products, services or angles that want to promote.You may highlight several elements, instead of having to arrange them in a certain order. mastered to perfection the design of the split screen. On the left side of the company explains its services, while the right side connecting visitors to the company's work samples.

A large sign in the middle did a good job of spicing the vertical division of another symmetrically. Although this design is probably not suitable for everyone, has its place and is growing in popularity among web designers and businesses.

3. Parallax Scrolling

New technologies such as HTML5 and CSS3 designers have very sophisticated capabilities. Not a few of them choose to push the boundaries.At present, one of the biggest trends is parallax scrolling. This is to make the bottom of the Web page to move more slowly than the foreground. As a result, the user undergoes an intriguing 3D effect adds depth and seems strong enough.

While this is not a standard parallax scrolling design, Sony website shows that it is possible to combine the features parallax with other design elements to create a unique design. It will be interesting to see how long the parallax trend and where you can go one day, but for now this is a particularly interesting design option for creative companies.

4. Responsive Web Design

As we move through 2015, it became clear that the design of sensitive sites is less of a trend and more imperative. This allows your website design To change the perfection sizes without compromising quality or UX, regardless of screen size is available in hers.According to this blog Hostgator, "Using models and liquid CSS network systems, as well as media inquiries, your code can facilitate change with surprising ease. The key is to remember that each device has specific capabilities, your website should reflect that. "

5. Visual Large Headers

Although not necessarily a new trend, large video heads remain a preferred choice for many designers. What is contained in these headers may be changing, however.Websites like Airbnb and Paypal deviated typical static and moving images are now using - even outside - videos to evoke new responses of visitors.When a video is deployed, you must walk a fine line. The movement of the content should be smooth, quiet, and relatively slow movement. All too quickly or make your chaotic and overwhelming unnecessary startup page.The goal is not to surprise people, but to make them think, "Oh, wow At first glance, not even realizing that it was a movie."

6. Storytelling

Many companies, brands and organizations have realized that your site is your number one tool for telling stories. They must commit to stories about not only the content but also by specific web design elements, design and navigation.If what you want is a good example of visual storytelling in web design, UltraLinx has an excellent article that lists 10 examples of law. The common denominator is that each site gives users the ability to interact with various visual elements ... usually by passing the mouse over an icon.

7. Hidden Menus

For years, menu bars have been a staple in the industry of web design. Nobody really tried to contest the inclusion of a menu on the home page. It just does not make sense to anyone.However, the trend towards greater simplicity has inspired many designers to hide their menus Site behind the buttons and tabs. The menu is only revealed when the mouse over the icon in the design of the narrative.

Stay on Top of Trends:

Although certainly not just to imitate what others are doing, it is useful to be aware of what the designers are successful and learn from their techniques and strategies.These seven trends in web design are very popular right now and certainly worth thinking about future design tasks.

Monday, 9 March 2015

EVENT: Newcastle University - What Is Great Website Design?

I was asked to give a talk to some 90 students from the University of Newcastle yesterday.

The talk was meant to be about the processes that underlie many website development. This is something that I was involved with some 15 years as CEO of onebestway, winning a few awards - worldwide - on the road.

I found that when I was writing the content of the talk, all I really wanted to talk about the content, messages or brand.

I think I've become bored with unnecessarily overly complicated and grandiose development of interfaces for websites too ostentatious with an overemphasis on the nuances of what-goes-where approaches.

Having developed websites professionally since 1999, I would suggest that - these days - the vast majority of the guidance needed for website design that is already out there. It's been done. Just what you want to model what category leaders are doing and then add their own touch.

Oasis did with Beatles songs. It worked for them.

But I've come up with the 13 best things I think anyone designing or implementing a website should think. And here they are:

1. Design. Clear, simple, neat, less is definitely more
2. Position of the brand. What do you stand for? Why you? Again, and again, and again, and again.
3. Well brand. I can say that your website is when the logo is not present?
4. Home. What? For whom? Why you? Now what?
5. Social media icons built in - not an afterthought
6. Written copy. Jargon-free, concise sentences, subheadings, short and long, proper tone, setting priorities, "history", character, nice interesting ‘rhythm’, right ...
7. Quality Photography is beyond important. Size of image files consistent and crops considered
8. Accumulation Responsive
9. Data ubiquitous Contact
10. Content Management System (CMS)
11. Who is the owner (if someone has developed for you)
12. Reliable web services support (hosting, domains, emails)
13. Integration with third party software account

Wednesday, 11 February 2015

Understanding The Full Impact Of Web Design On SEO, Branding, And More

Are you under the impression that the web design should be an isolated part of your marketing efforts? This is a myth that many businesses believe, and could be preparing your business back in more ways than one. Web design, although they are important from an aesthetic point of view, encompasses much more. Since SEO and traffic rates and conversion branding, web design of your site affects your entire web presence.

in a blog post web designer, Joseph Putnam discussed the importance of a good website. Many companies and professionals understand that web design is important, but do you really know why? Putnam found challenged when asked by a customer of why this element was so important. He shared that definitely cared, but could not give a solid answer why.

From there, Putnam did what any person should do if faced with a question you do not know the answer. He went out and did a little research, and although the results were not anything innovative, he was able to provide customers with answers in the future.

It's time to stop settling for superficial answers and begin to analyze the facts. Web design issues - but why? And what kind of impact it has on other aspects of your business?

The importance of a good web design

Search Putnam took him to a research study entitled Trust and mistrust of online health sites. The aim of the study was to determine whether different design elements and content factors influence trust between users who visit health websites.

The most surprising revelation was that the design elements are exponentially more powerful than the content, in terms of mistrust. When asked to describe why distrusted a website, 94 percent of the comments were directly related to web design elements, while only 6 percent referenced specific content. Although the study was directed towards health sites, it seems practical that the same basic principles could reach other industries. Specifically, here are some of the elements involved in the study pointed to distrust when a website:

Sunday, 11 January 2015

MIT Unifies Web Development In A Single, Speedy New Language

Creating a moderately complex Web page requires understanding a whole stack of technologies, HTML JavaScript. Now a researcher at the Massachusetts Institute of Technology (MIT) has wrapped these technologies in a single language that could accelerate the development, accelerate performance and safer Web sites.

The language, called Ur / Web, provides a way for developers to write pages as separate programs. It incorporates many of the most widely used web technologies, freeing the programmer to work with each language separately.

"I think this is a language with broad potential to reduce the cost of Web development in many different environments applicability," said the author Ur / Web, Adam Chlipała a computer science assistant professor at MIT. "Bring some well-understood advantages ad software engineering aspects of the Web have been handled in more ways ad hoc".

Chlipała present their work next month at the Association for Computing Machinery Symposium on Principles of programming languages.

Developing a Web site requires the understanding of a range of different languages and how they interact.

Hypertext Markup Language (HTML) provides the basic format for the website, but there are a range of adjacent web technologies normally deployed with: Cascading Style Sheets (CSS) provides a way to change the appearance of a Web page, and Extensible Markup Language (XML) data structures for processing and further classification. JavaScript provides the basis for writing the business logic for user interactions. And if the data is stored in a database, a developer needs to know SQL (Structured Query Language) too.

Ur / Web encapsulates the full capabilities of this type of web development tools in one language, which is compiled into executable machine code.

Because the code is compiled Ur / Web, can be much more efficient to run the code of web development languages commonly used, said Chlipała.

"In Ur / Web, everything is based on transactions in which one client request is handled by what appears to be an uninterrupted execution of a single function," Chlipała said. "The implementation of language has optimizations in it to support running many requests in parallel, the real servers. But the programmer can pretend everything is a transaction and think of a simple competition model".

In addition to potentially reduce the cognitive burden on developers, the top-down approach Ur / Web offers some security mechanisms that could make safer Web sites.

The language prohibits unwanted between different elements of the page interactions. With this boundary in place, embedded for ads that supply could not interfere with a calendar widget in another part of the page, for example code.

Also, like traditional programming languages such as C and Java and web languages like JavaScript unlike-Ur / Web is strongly typed. This means that all variables and functions must be set to a default data type, limiting the ability of an attacker to send data maliciously formatted via a web form. Ur / Web also supports variable scope, or the ability to limit a variable can be called from a program.

The language has a potential disadvantage. For the average Web developer, Ur / Web may require a learning curve "steep" Chlipała admitted. It is what is known as a functional programming language, a style of programming that treats programs as a series of functions, which can be computationally more efficient, but harder to learn for a skilled programmer procedural object-oriented languages or most widely used.

Chlipała compared Ur / Web for Haskell functional programming language esoteric considered by many programmers still loved by a dedicated community that praises its computational functionality.

Chlipała is one of a number of researchers from MIT who have been pushing the frontiers of software programming languages afternoon. Another MIT researcher is designing a language called Sketch that can automatically complete sections of code for a program that is being written. Another effort MIT, called Pila, is designed to identify the parts of code that ignores compilers routine, but nevertheless might be helpful.

Monday, 8 December 2014

Why Poor Web Design Should Be One Bugbear That Your Business Resolves

Web Design Ineffective

According to a recent survey, ineffective web design could be one of the main reasons that your customer base is not growing as it should be! The lack of cell phone use, in particular, has proven to be an important tool for those looking to expand their reach online fall.

In 2013 the mobile data traffic grew by only 81% confirming that as a nation of online browsers tablets and smartphones certainly reign! Prospects Think of Google also backs up the smartphone and tablet acquisition of reports landing pages that are not compatible phone have up bounce rate of 61%, which means that you could be driving potential customers to the arms of their competitors.

Our specialist Newcastle web design team in creating mobile compatible sites that users want, here we share the tips that have new and existing customers coming back for more, any device they choose to use ...

Put First Mobile Design

By putting the mobile design first and doing desktop view a high priority, you can ensure that the site you create is consistent from the beginning. There are many mobile compatibility priorities that will influence the design and development phases, for example when it comes to issues of time loading pages. The development of a fast and agile mobile site will be in the lower dropout rate data, which of course leads to more personalized.

Keep Concise Content

The design work around the limitations that go hand in hand with mobile sites is a challenge that our professional designers have mastered. Content is just one aspect that needs a bit of chop and change mobile view. Make your most important content a priority in your mobile site and let the longest for desktop viewing roll.

Man Needs Tools!

There are a variety of tools that can be accepted to improve the compatibility of your mobile site. Bootstrap is more mobile popular first frame of the globe, and its many features can be used to refine the front aspect and components for a smarter, more intuitive and ultimately more powerful mobile site ready instance.

Hug Media Inquiries Response

There is a wide range of media inquiries that can be applied to improve the ease of moving your site and improve the user experience to keep potential customers browsing your website. Questions Responsive media are essentially filters that can be incorporated to change the style of the page and adapt the features to work on various devices. Display types, widths, heights, guidance and even resolution can be controlled and made sensible.