Wednesday, 11 February 2015

Understanding The Full Impact Of Web Design On SEO, Branding, And More

Are you under the impression that the web design should be an isolated part of your marketing efforts? This is a myth that many businesses believe, and could be preparing your business back in more ways than one. Web design, although they are important from an aesthetic point of view, encompasses much more. Since SEO and traffic rates and conversion branding, web design of your site affects your entire web presence.



in a blog post web designer, Joseph Putnam discussed the importance of a good website. Many companies and professionals understand that web design is important, but do you really know why? Putnam found challenged when asked by a customer of why this element was so important. He shared that definitely cared, but could not give a solid answer why.

From there, Putnam did what any person should do if faced with a question you do not know the answer. He went out and did a little research, and although the results were not anything innovative, he was able to provide customers with answers in the future.

It's time to stop settling for superficial answers and begin to analyze the facts. Web design issues - but why? And what kind of impact it has on other aspects of your business?

The importance of a good web design

Search Putnam took him to a research study entitled Trust and mistrust of online health sites. The aim of the study was to determine whether different design elements and content factors influence trust between users who visit health websites.

The most surprising revelation was that the design elements are exponentially more powerful than the content, in terms of mistrust. When asked to describe why distrusted a website, 94 percent of the comments were directly related to web design elements, while only 6 percent referenced specific content. Although the study was directed towards health sites, it seems practical that the same basic principles could reach other industries. Specifically, here are some of the elements involved in the study pointed to distrust when a website:

Sunday, 11 January 2015

MIT Unifies Web Development In A Single, Speedy New Language

Creating a moderately complex Web page requires understanding a whole stack of technologies, HTML JavaScript. Now a researcher at the Massachusetts Institute of Technology (MIT) has wrapped these technologies in a single language that could accelerate the development, accelerate performance and safer Web sites.

The language, called Ur / Web, provides a way for developers to write pages as separate programs. It incorporates many of the most widely used web technologies, freeing the programmer to work with each language separately.

"I think this is a language with broad potential to reduce the cost of Web development in many different environments applicability," said the author Ur / Web, Adam Chlipała a computer science assistant professor at MIT. "Bring some well-understood advantages ad software engineering aspects of the Web have been handled in more ways ad hoc".

Chlipała present their work next month at the Association for Computing Machinery Symposium on Principles of programming languages.

Developing a Web site requires the understanding of a range of different languages and how they interact.

Hypertext Markup Language (HTML) provides the basic format for the website, but there are a range of adjacent web technologies normally deployed with: Cascading Style Sheets (CSS) provides a way to change the appearance of a Web page, and Extensible Markup Language (XML) data structures for processing and further classification. JavaScript provides the basis for writing the business logic for user interactions. And if the data is stored in a database, a developer needs to know SQL (Structured Query Language) too.

Ur / Web encapsulates the full capabilities of this type of web development tools in one language, which is compiled into executable machine code.

Because the code is compiled Ur / Web, can be much more efficient to run the code of web development languages commonly used, said Chlipała.

"In Ur / Web, everything is based on transactions in which one client request is handled by what appears to be an uninterrupted execution of a single function," Chlipała said. "The implementation of language has optimizations in it to support running many requests in parallel, the real servers. But the programmer can pretend everything is a transaction and think of a simple competition model".

In addition to potentially reduce the cognitive burden on developers, the top-down approach Ur / Web offers some security mechanisms that could make safer Web sites.

The language prohibits unwanted between different elements of the page interactions. With this boundary in place, embedded for ads that supply could not interfere with a calendar widget in another part of the page, for example code.

Also, like traditional programming languages such as C and Java and web languages like JavaScript unlike-Ur / Web is strongly typed. This means that all variables and functions must be set to a default data type, limiting the ability of an attacker to send data maliciously formatted via a web form. Ur / Web also supports variable scope, or the ability to limit a variable can be called from a program.

The language has a potential disadvantage. For the average Web developer, Ur / Web may require a learning curve "steep" Chlipała admitted. It is what is known as a functional programming language, a style of programming that treats programs as a series of functions, which can be computationally more efficient, but harder to learn for a skilled programmer procedural object-oriented languages or most widely used.

Chlipała compared Ur / Web for Haskell functional programming language esoteric considered by many programmers still loved by a dedicated community that praises its computational functionality.

Chlipała is one of a number of researchers from MIT who have been pushing the frontiers of software programming languages afternoon. Another MIT researcher is designing a language called Sketch that can automatically complete sections of code for a program that is being written. Another effort MIT, called Pila, is designed to identify the parts of code that ignores compilers routine, but nevertheless might be helpful.

Monday, 8 December 2014

Why Poor Web Design Should Be One Bugbear That Your Business Resolves

Web Design Ineffective

According to a recent survey, ineffective web design could be one of the main reasons that your customer base is not growing as it should be! The lack of cell phone use, in particular, has proven to be an important tool for those looking to expand their reach online fall.


In 2013 the mobile data traffic grew by only 81% confirming that as a nation of online browsers tablets and smartphones certainly reign! Prospects Think of Google also backs up the smartphone and tablet acquisition of reports landing pages that are not compatible phone have up bounce rate of 61%, which means that you could be driving potential customers to the arms of their competitors.

Our specialist Newcastle web design team in creating mobile compatible sites that users want, here we share the tips that have new and existing customers coming back for more, any device they choose to use ...

Put First Mobile Design

By putting the mobile design first and doing desktop view a high priority, you can ensure that the site you create is consistent from the beginning. There are many mobile compatibility priorities that will influence the design and development phases, for example when it comes to issues of time loading pages. The development of a fast and agile mobile site will be in the lower dropout rate data, which of course leads to more personalized.

Keep Concise Content

The design work around the limitations that go hand in hand with mobile sites is a challenge that our professional designers have mastered. Content is just one aspect that needs a bit of chop and change mobile view. Make your most important content a priority in your mobile site and let the longest for desktop viewing roll.

Man Needs Tools!

There are a variety of tools that can be accepted to improve the compatibility of your mobile site. Bootstrap is more mobile popular first frame of the globe, and its many features can be used to refine the front aspect and components for a smarter, more intuitive and ultimately more powerful mobile site ready instance.

Hug Media Inquiries Response

There is a wide range of media inquiries that can be applied to improve the ease of moving your site and improve the user experience to keep potential customers browsing your website. Questions Responsive media are essentially filters that can be incorporated to change the style of the page and adapt the features to work on various devices. Display types, widths, heights, guidance and even resolution can be controlled and made sensible.

Thursday, 13 November 2014

9 Basic Principles Of Responsive Web Design

Responsive web design is a great solution for our multi-screen problem, but go into it from the perspective of print is difficult. No fixed page size, no inches or millimeters, there are no physical limitations to fight. Pixel Design for Desktop and Mobile is also only the past, as more and more gadgets can open a web page. Therefore, we will clarify some of the basic principles of responsive web design web here to embrace the fluid, rather than fight it. To keep it simple we will focus on the design (yes, sensitive goes far deeper than that and if you want to learn more this is a good start).
Adaptive vs. Responsive Web Design

It may look the same, but it is not. Both approaches complement each other, so there is no right or wrong way to do it. Allow the contents to decide.



Flow:

as screen sizes get smaller, the content begins to play a more vertical space and anything less will be pushed down, it is called the flow. That can be hard to understand if you are used to designing with pixels and points, but it makes perfect sense once you get used to it.



Relative Units:

the canvas can be a desktop, mobile screen or anything else. Pixel density can also vary, so we need units that are flexible and work everywhere. That's where relative units as percentages are useful. So do something 50% width means you always have half of the screen (or window, which is the size of the browser window open).



Breakpoints:

The break points allow the arrangement to change at predefined points, that is, which has 3 columns on a desk, but only one column on a mobile device. Most CSS properties can change from one breakpoint to another. Usually, when you place one depends on the content. If a judgment of bankruptcy, you may have to add a breakpoint. But use with caution - it can cause problems quickly when it is difficult to understand what is influencing what.







Max And Min Values:

Sometimes it's great that the content fills the entire width of the screen, like on a mobile device, but have the same content that extends the entire width of the TV screen often makes less sense. This is why Min / Max values help. For example having a width of 100% and the maximum width of 1000px mean that the content will fill the screen, but do not go over 1000px.






Nested Objects:
remember the relative position? Having a lot of elements based on whether it would be difficult to control, therefore, packaging elements in a container that holds more understandable, clean and tidy manner. This is where the static units as pixels can help. They are useful for content that you do not want to scale, such as logos and buttons.








Mobile Or Desktop First:

technically there is not much of a difference if a project starts from a smaller to a larger (mobile first) or vice versa (first desktop) screen. However, adding additional constraints and helps to decide if you start with mobile first. Often, people start from both ends at once, so really, go and see what works best for you.




Web Fonts’ vs System Fonts:

you want to look attractive or Didot Futura for your site? Use Webfonts! Although it will be awesome, remember that everyone is unloaded, and the more you will have, the longer it takes to load the page. System fonts, on the other hand are lightning fast, except when the user is not local, it will use a default font.




Raster Images vs. Vectors:

Do you have a lot of details and some fancy effects applied its icon? If so, use a bitmap. If not, consider using a vector image. For bitmaps use a jpg, png or gif to vector the best option would be a SVG or source icon. Each has some advantages and some disadvantages. However, keep in mind the size - no pictures should go online without optimization. Vectors on the other hand are often small, but some older browsers do not support it. Also, if you have a lot of curves, which could be heavier than a bitmap, so choose wisely.






Monday, 10 November 2014

What Makes A Good Website?

With now over 600 million websites in the world, I think it would be fair to say that it is now essential to most businesses today have a website. Having an online presence is not just letting people know you are out there, but are also reaching new and potential customers.

Today it is very important that you make a lasting impression with your clients and if you like technology or no escaping the fact that your company will be judged on their website.

As your page is the page that your viewers will land on its important that you have a clear and simple message of what you do and the services offered. This will also help the search engines to rank your website for keywords and phrases appropriate.

Many websites fail to get the message, make sure that your visitors have a complete understanding of what your website is about and remember one thing. Your website is often the first impression that potential customers have of your business to ensure that the first impression is good.
Navigation and User Experience



good navigation Even though you may be familiar with the place where your pages on your website that you should keep in mind that other users viewing your site is not known, so it is important to keep your simple and structured navigation, many users who view your website may not be internet savvy so make sure you have an easy to use navigation bar. The most used navigation bars are on the top (header) of the website and the many cases the addition of sub-pages to your top navigation is the best way to organize information into categories, the menu system is also known as a drop down menu.

By keeping its structured and using clear, easy to use navigation is providing a better experience for the user pages and therefore increase the chances that the user is interested enough to read the contents of your site.


content Your good content is one of the most important elements of your website and increase your customer base. Use the content to sell to your potential customers well and content clearly describe their services and how their services can benefit the client. Use good grammar and make sure that your content is error-free, spell checkers are free, so I really do not think anyone should have the excuse to put a website live misspelled. It is always a good idea to have someone proof read your content, in the business of the difference between good and bad grammar errors / spelling could cost this important contract, so make sure you take the time and people you will realize this.

It is very important that you include relevant keywords in your content that are relevant to your business industry, as this will help the search engines to rank your website. In addition to the content of these keywords should also be present in their headers, page titles and meta tags. This tactic is called Search Engine Optimization (SEO), but I will cover this topic in more detail in another article.

Wednesday, 29 October 2014

Why Responsive Web Design Is The Cornerstone To Any Mobile Strategy

In 2010, Chris Anderson of Wired magazine and Michael Wolfe said in an article: The web is dead. Long live the Internet.

Now his words are finally coming to pass. CNN reported earlier this year that the use of mobile Internet has finally taken on PC and browser use in the United States. This means that more people are accessing the Internet via their phones and tablets instead of using their laptops and desktops. The total Internet usage on mobile devices browsers hit before, but this was the first time he had taken applications browsers.

So what does this mean for websites? Basically, more people have access to the web on their phones and tablets, these little screens that can not be compared to a monitor. Therefore, sites must be equipped to shrink and grow depending on where the user is.

So far, designers have taken two approaches to this problem. Some are doing the sensible website design, which uses the same location on all devices. Other designers are turning to two sites: one for a browser and one for a mobile site.



Our Lord's way Decrees Google

Google has a lot of influence when it comes to search marketing strategies. The company has a market share of 67 percent of search, more than half of all traffic from search engines via the web. When our Lord Google speaks, everyone listens and obeys.

Google has advocated for sensible web design and recommended configuration for mobile application (app). The company also says that the sensitive web design is, in fact, the best industry practice.

So why is Google so strongly advocate for responsive web design? It is because these types of sites are one and the same HTML URL, none of which changes regardless of the device used. This makes Google work much easier, and crawling, indexing and organizing information and content. If sites have different URLs and HTML browsers and applications to coding directions, Google has to crawl and index them as different versions, but all are still the same place.

Multiple sites also reduce your SEO. Imagine a user shares a link to your site in the Facebook application. A browser user then clicks on the link. The link will be the site of application, not the browser site fully flushed out, it can be very different from the browser page. Users may strongly prefer one over the other. As Google now has the user experience when ranking sites, this could seriously harm your SEO.



One for all and all for one

Having the same design on all types of computers, phones and tablets means that users will be able to rely on access, quality consistent regardless of the type of device they are using.

This is especially useful for you customers using multiple devices throughout the day. If your site looks different on phones and computers, the user may become frustrated or angry when they can not find what you need or where they were before.

This also prepares you for the future. Apple releases new versions of iPods, iPhones and iPads almost every year, which means screen sizes can shrink or grow. Phone popular Samsung Galaxy has also grown in size of the screen on the latest models. If you have a sensitive design websites, you will not have to worry about matching these screen sizes, maintaining the quality of your site.
Less time spent managing

If you have multiple sites, you'll have to have separate SEO campaigns. It's hard enough managing a site, but can you imagine customizing two sites and two seasons? What works in a web browser could not work on a mobile site, especially if it is long-form content.

This is easily the biggest advantage of designing websites that answers across multiple sites, but you should have a mobile SEO strategy that adapts to the keywords most likely to be searched for in a smartphone. Think "on the fly" kind words.

It is clear now that has two sites is holding you back and injure your SEO so the best thing to do is to create the web site design response, but this requires some extra programming and coding work. Read on to learn our top tips for creating the best design for your company.



Show the Best, the Rest Hide

We talked about how important it is to design your website in the form of multiple screens. It also helps to hide the irrelevant content and to highlight the most important aspects of your site. Now let's talk about how to achieve this.

You can easily hide the content by adding the contents of the CSS property. This will allow conceal a block of content by narrowing down the view according to given width.
Collapse Your Content

You can also narrow down your content to best fit the screen. Rather than hide the content, you can collapse into place.

To do this, you can hide the content, apart from the header. Then allow the user to have the freedom to tap or click in the header to display any of the content that was hidden. They can click again, and the content is hidden again.

You need both CSS and JavaScript to make it happen.

Wednesday, 22 October 2014

The Grid Website Platform Automatically Adapts Design To Make Your Content Shine

Are electrical designers dream websites? Web contents You can know itself? The grid, a startup in San Francisco, they are changing the way websites are designed fundamentally changing the role of the designer. This new platform uses machine learning is combined with design and flow based on constraint-based scheduling to dynamically adapt the form to content. To understand how this revolutionary technology is, you have to compare with how most websites today are made.

Barriers to entry for web design keep getting lower. From WordPress to Squarespace to "no code" website builders drag and drop designer's life seems to be getting easier. Only it is not.

By simplifying all the tools, the complexity of the web environment is growing like kudzu. Desktop, laptop, tablet, phone, clock and eventually 4K TV screens-the number of destination is dizzying. The most common way to deal with this mess of pixels practice is to use templates and design response for the same flow of content (many) different size containers.

This is an effective strategy compared with building websites tailored for each target device. Ethan Marcotte (the designer who invented the term "responsive web design") and Karen McGrange (content strategist who has championed the concept of "adaptive content" to flow sensitive designs) well packaged this concept for the enterprise market . What has always attracted me for the approach response (or RWD) is trying to reduce its assumptions about the user of your site. Like the movement of web accessibility and web standards (led by Jeffrey Zeldman) from which it evolved, RWD implies a Zen detachment pixel perfectionism.

The problem with these approaches is that there are only so many pixels to perfect! It involves a lot of work to conceptualize and test every possible permutation. This sounds like a job for computers!

Dan Tocchini, CEO and co-founder of the network, has a high level of design and code. His team includes Brian Axe, a former product manager of Google AdSense, Henri Bergius, a pioneer in the engineering of open content management code and Leigh Taylor, former lead designer on Medium. In the new platform used responsiveness own code to simulate real process designer. The results as you can see in the picture below, they are very sophisticated.

the_grid-designs_tiled_logo

As with responsive web design, this is the code in service design. Unlike RWD, The Grid figures things difficult for you.



Most of the network coverage so far focuses on the tactic of using artificial intelligence (AI) to create the company web sites. I think this may be only half true, but does not diminish the importance of what is building this team. To be technical, I think that the grid uses a lot of machine learning (ML) for users to perceive the process of design and artificial intelligence.

This difference may seem subtle, but important. The true AI is emerging. A contemporary artificial intelligence system not only perform sophisticated combinations of rules-invents new rules. I have not yet seen any evidence that the "filter design" (as The Red calls its version of content management "themes") are fully capable of spawning new filters. To see what these filters are capable of (which is considerable) we will see for the first time in color.

One of the interesting things you can do with the network is to create a restriction that will generate the color of a text box to go with each photo you upload. On the inside, the grid measures the color data of image and calculates the values for a perfectly tuned panel. The effect is that the photo is combined with a pleasantly box in color with no two being exactly the same. The role of the designer is to establish the restriction. One would choose the average color of the image, or a shadow 50% of that color or a complementary shade of whole color.

This is just one way that the data on the content of the reports that display the content. Another related feature scans the color of an image to identify areas of low contrast. The software can then use this geometry suggest optimal position for the text boxes color-keyed on top of the photo itself. Again, the designer creates the filter and specify what type of data can be controlled display settings. But for the non-technical user, everything is magic.

Take another example that solves one of the most pressing problems and time-consuming for contemporary web designers. For each of these different screens for design, images need different sizes and shapes. And 2x and retinal images 3x now, the image stack gets pretty deep for every bit of content. Finally, there is some commonality in terms of the new html image element, but that only defines what image is loaded in the format of the screen, not what those images are.

The grid solves this problem with some sophisticated algorithms. The not only to crops and resizes all necessary images, solution also recognizes features in an image (eg a face) and these features properly positioned within the frame of each image on the screen. For a simple example, imagine you have an image with a figure standing places a third of the distance from the right edge. A simple linear function would be to keep that proportion in all sizes and shapes of the images. (You might consider this AI rule-based rather than ML because there is no mechanism for adaptation.)

But what if the designer of a page filter observes their behavior and realize they do not always follow strict linear consistency when re-crop images from the web? Instead of a linear rule, the designer could provide some sample image sets as learning training data and the use of teaching machine to make the filter more nuanced adjustments to each image.

When the simulation of the human may be more critical is the own choice of content. If the software can automatically tune the shape with the content, then it is the choice of the content itself that becomes the only generator design. The grid has some automation features in this area also. Press release from the company says that users can "Collect pictures and text throughout the internet through a browser or a mobile extension to incorporate into your site." This is very convenient and will further reduce production time.

There is a possibly harmful content with this automation aspect, however. Part of the pleasure of looking at Tumblr, for example, is trying to imagine the person who posted this very particular content. What if that "person" is an algorithm? By combining web scraping tools and scripts, it is certainly possible to create "content filters" that analyze large amounts of data and select the output highly particularized. This may be where the promise of the Ritual of artificial intelligence kicks in-but also it could be derailed. It will be interesting to see how the balance of ease of flow against identity assurance platform evolves over time.