Graphic design once existed as a single entity for commercial activity, a form of static visual communication through the use of typography, space and imagery.
While the role of graphic design not initially changed with the advent of the Internet and website development, graphic design soon evolved to meet the demands of screen-based applications, and this progress continues in order to meet the changing demands.
Design-driven user experience
Graphic design can see that they have really evolved, and is now integrated into the infrastructure of the very modern, skillfully constructed websites. Now not only simple static graphics or brand identity is offered, but in the heart of the great user experience and visibility of the site itself.
Today and in expert hands, web design really offer facilities like web browsing, based on actions to design web response (RWD) or high performance search engine optimization (SEO) networks.
It's intuitive, stupid
High quality, well designed graphical navigation involves not only intuitive navigation panel or button design, and therefore a good user experience, and it also impacts on other grounds.
These include SEO, graphic design, where the navigation button, your naming convention over the fate of the button, we all know that the search bots to crawl your website. For example, if the button is embedded in an image, the robots do not drag most images, making navigation appointment carefully crafted will be invisible.
What will be swept under these circumstances is the alternative label (alt tag) and this could easily reduce their search rankings and website visibility.
Now you see ...
But the issue is not limited visibility to the naming conventions navigation and alt tag. Some search engines now occupy more compatible websites to mobile search rankings than conventional desktop sites.
This means that you need to design using RWD design techniques and technologies. RWD Web design techniques to create websites designed to provide optimal user experience in a wide range of devices, from desktops through tablets, to mobile phones.
RWD websites are designed to fit graphics to a display device using determined based on the proportion and flexible images to provide a simple and very visible navigation content easy to read, and with minimal scrolling, panning and networks size switching.
Words and pictures
While web design technologies and design techniques discussed here will deliver a great user experience, they cannot save you from other issues that revolve around the visibility of the site.
While on-page SEO relates to the content of text instead of web design, content that is shown through graphic design can be critical to the aesthetics of web design, but is also key to the visibility of the site.
As most marketers know, techniques are known in the SEO pages for maximum visibility, and these include securing key phrases appear in areas such as headlines and the first parts of paragraph and sentence.
However, this key should be embedded SEO content critical in an image for aesthetic effect, the words become invisible to the search engine robots and die, which significantly reduces the search rankings of your website.
A good web design begins with a graphical input, but to be truly successful, web design reaches virtually all areas of marketing communication.