Wednesday, 11 February 2015

Understanding The Full Impact Of Web Design On SEO, Branding, And More

Are you under the impression that the web design should be an isolated part of your marketing efforts? This is a myth that many businesses believe, and could be preparing your business back in more ways than one. Web design, although they are important from an aesthetic point of view, encompasses much more. Since SEO and traffic rates and conversion branding, web design of your site affects your entire web presence.

in a blog post web designer, Joseph Putnam discussed the importance of a good website. Many companies and professionals understand that web design is important, but do you really know why? Putnam found challenged when asked by a customer of why this element was so important. He shared that definitely cared, but could not give a solid answer why.

From there, Putnam did what any person should do if faced with a question you do not know the answer. He went out and did a little research, and although the results were not anything innovative, he was able to provide customers with answers in the future.

It's time to stop settling for superficial answers and begin to analyze the facts. Web design issues - but why? And what kind of impact it has on other aspects of your business?

The importance of a good web design

Search Putnam took him to a research study entitled Trust and mistrust of online health sites. The aim of the study was to determine whether different design elements and content factors influence trust between users who visit health websites.

The most surprising revelation was that the design elements are exponentially more powerful than the content, in terms of mistrust. When asked to describe why distrusted a website, 94 percent of the comments were directly related to web design elements, while only 6 percent referenced specific content. Although the study was directed towards health sites, it seems practical that the same basic principles could reach other industries. Specifically, here are some of the elements involved in the study pointed to distrust when a website: