Thursday, 2 July 2015

Cracking Social Media: How Facebook Decides What Is On Your NEWS Feed.

We all know the power of social networks, how can We not when we spend much of our lives flicking through countless pages of content. Some of the worth, but most tenuous part at best.

Marketing your business on social networks seems simple enough; create a presence, publish relevant content, likes and get critical mass to do the rest.

Just looking at the number of monthly unique visitors on active social media gives us all hope:

    Facebook:   1440000000
    Instagram:  300 000 000
    Twitter:       236 million
    LinkedIn:   187 000 000

Ironically, overcrowding of the contents will be one of the biggest obstacles will be overcome. There are more than 18 million business pages on Facebook alone. Users are much more stimulated and plenty of choice.

Having a basic understanding of how the media, manages content could give you an edge.

Many of us pretend to understand the algorithms they use Facebook to calculate what appears on your news, but as Google’s, no one has any clue.

Lars Backstory, Facebook engineer says that there ae more than 100,000 individual weighting parameters which determine what the content of their food is.

However, there are some elements that are common knowledge:
  •     Types of emails that receive the most user interaction; photo, text or video.
  •     What messages a user hides.
  •     How a user does interacts with paid advertisements.
  •     And finally, the device and the internet speed.

The three pillars of Edge Rank also play a key role in determining whether to show on a news service:
  •     Affinity, or the amount of a user interacts with your page.
  •     Weight, Facebook priority in videos and photos.
  •     Decay, the older you publish less likely it will be shown in news channels.

When you thought it could not be more complicated, Facebook also monitors user behavior to determine the visibility of news:
  •     How does a user interacts with the page authors and post.
  •     The types of message to a user interacts.
  •     How users interact with a pole.
  •     And the most obvious, the number of complaints or negative comments received.

There are some key strategies that can help gain maximum exposure:
  •     I post-peak: the less content that is shared, the more they stand.
  •     Share photos of you and your team: people can relate to real experiences.
  •     Participate with your followers with questions: do not try to connect your product, just listen.
  •     Share valuable information; Facebook loves pictures, so try to graphics or pictographic.

Succeeding 400-101 Pass4sure online is always a battle of numbers. Not implement any strategy without understanding how you will measure your success.

Make informed hypotheses and validate analysis and conversion metrics. As a start-up would the life cycle model MVP; build, measure, learn.

His strategy will be developed alike to discover what works versus what does not.

1 comment:

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