Wednesday, 5 August 2015

Be Sure To Balance SEO And User Experience In Your Web Page Design

In the list of the philosophies of Google, first of all is to "focus on the user and all else will follow." But in the past, many SEO professionals have ignored this advice, the development of web pages designed primarily for web crawlers and full of keywords.


As one of only Pass4sure 810-403 SEO strategy worked well 10 years ago, Google and other search engines have already come a long way. In particular, the sophistication of Google is such that the design of UX (user experience) is much more valuable than just design for SEO (search engine optimization).

That said, abandon SEO entirely in favor of a UX-focused approach is a mistake. While it is true that the SEO and UX have become more and more complementary - and UX design often does result in improved SEO - UX are some elements that affect Google's ability to track a website and some areas that benefit each other.

Web designers would be desirable to design for, and take both, mind, but focus on the user above all.
Going Mobile

In April 2015, Google released an update to Mobile easy to increase the ranking of websites to be readable and, above all, functional, on mobile devices. Now it is absolutely necessary to ensure that a website is designed not only for desktop but for phone screens, too.

In fact, the search engine said on his blog Inside Ad Words "More Google searches occur on mobile devices that teams from 10 countries, including the US"

There are three recognized-Google ways to design mobile devices: responsive design, dynamic portion and separated URLs. Of these three, responsive design is the best choice for both SEO and UX. With responsive design, the site is essentially the same, only serves different screens depending on the device. Separate URLs is the least favorable option as mobile, then you must qualify for himself.

UX and SEO go hand in hand when it comes to mobile sites. Not only is it sensible to use easy web design: users are not redirected to a different site with which they must meet. And the mobile update makes easy newly launched SEO-friendly, too.

If you must use infinite scroll, use it wisely

Infinite scroll, which continues to load more content as the user scrolls to the bottom of the page, has been thought to be a pleasant and elegant design for UX. Many popular web site uses this feature:
options and Buzz Feed are examples.

However, web crawlers cannot mimic user behavior in this way and the content that would be visible to users remains invisible to Google. If infinite scroll is a design element rather not lose, Google recommends creating a paginated series (content pages) with infinite scroll, ensuring fast load times and allowing users to easily find the content they wanted in the first place.

Moreover, there is a misconception that the design is best served content "above the fold", ie, the content that can be viewed without the user having to scroll. In fact, research shows that users move. And besides, with so variable screens these days, it's hard to know what will be visible without scrolling.

Avoid click-to-enlarge


along the lines of infinite displacement it is click-to-expand or tabbed content. This design uses links or tabs, clicking, more content "open". Although Google has not definitely known whether this hidden content is ignored, there has been much discussion about it: that is, that Google does not index it.

The safest practice is to use sparingly. Click-to-enlarge certainly appeal to minimalist web design content, but appealing to UX in this case could be detrimental to SEO.

Do not go (too) heavy Image


Images are a great way to transmit information at the same time attractive to users. However, in a video "Slate Friday", founder and CEO of Moz Rand Fishkin explains that only text pages perform better than pages of heavy images, especially if the images are photographs of generic stock or design elements poorly executed . UX design makes images for it, but only if they are well made.

Google can read images - and can appear in Google image searches and provide SEO value - as long as you:
  •     Give descriptive images filenames.
  •     Include appropriate alternative text.
  •     Surrounds the image with the corresponding text.
  •     Do not hide important text within the image.

The key text in the balance against the images of a web page is to use your best judgment: Are these attractive images? Earn users to move beyond a lot of unspeakable images to get the text? Is sufficient information transmitted verbatim in the page is valuable?

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