It is because your opposition is busting a gut to win your business. They are doing all in their power to attract your clients to their website & to take your online commerce. A well looking website, one that is forceful, persuasive & functions like a vision, adds worth. It enriches your client’s lives & they are grateful for it.
Strong website design as well assists with your SEO & with over 90 percent of searches clicked through from page one of the search returns, anything that helps SEO has received to be good. So it is most excellent to build sure it's you most important the way & not the competition. One of the most significant and important features of any website other than appealing to the eye & containing killer content is its arrangement.
Without a correct structure & clear navigation your visitors will rapidly become frustrated and bounce (leave your website). You have to build their experience as simple & as instinctive as possible & build it simple for them to discover their way to the information they desire.