Know thy users
In array to design a website that is optimized for your customers, you require to know who they are. You can almost certainly work much of this out from the goods or services you sell, however carry out extra market research where desirable. Vital things to know contain 'How technically skillful are our customers at using the Internet?' 'How much time are they eager to spend in using a single website?' & 'What is most significant to them when buying products online or utilizing web-based services?'
Make your web design as individual as your brand
Having a website that looks wonderful & fulfils its reason is necessary for online trade, however you as well should also build sure that it is unique and a special sign of your brand. Don't just go for what is 'in' or what worked well for your rivals; go for what suits your business finest & fits in with your brand image.
Be as accessible as possible for mobile & desktop users
It is true that mobile Internet practice is rising quickly & you should absolutely aspire to give content tailored to smart mobile phone & tablet PC users. However at present, the huge majority of Internet browsing is either done on a desktop computer or a laptop, so don't disregard the usability of these more customary 'fixed' web users either. A perfect result is to have 2 different versions of your website.