Wednesday, 29 October 2014

Why Responsive Web Design Is The Cornerstone To Any Mobile Strategy

In 2010, Chris Anderson of Wired magazine and Michael Wolfe said in an article: The web is dead. Long live the Internet.

Now his words are finally coming to pass. CNN reported earlier this year that the use of mobile Internet has finally taken on PC and browser use in the United States. This means that more people are accessing the Internet via their phones and tablets instead of using their laptops and desktops. The total Internet usage on mobile devices browsers hit before, but this was the first time he had taken applications browsers.

So what does this mean for websites? Basically, more people have access to the web on their phones and tablets, these little screens that can not be compared to a monitor. Therefore, sites must be equipped to shrink and grow depending on where the user is.

So far, designers have taken two approaches to this problem. Some are doing the sensible website design, which uses the same location on all devices. Other designers are turning to two sites: one for a browser and one for a mobile site.

Our Lord's way Decrees Google

Google has a lot of influence when it comes to search marketing strategies. The company has a market share of 67 percent of search, more than half of all traffic from search engines via the web. When our Lord Google speaks, everyone listens and obeys.

Google has advocated for sensible web design and recommended configuration for mobile application (app). The company also says that the sensitive web design is, in fact, the best industry practice.

So why is Google so strongly advocate for responsive web design? It is because these types of sites are one and the same HTML URL, none of which changes regardless of the device used. This makes Google work much easier, and crawling, indexing and organizing information and content. If sites have different URLs and HTML browsers and applications to coding directions, Google has to crawl and index them as different versions, but all are still the same place.

Multiple sites also reduce your SEO. Imagine a user shares a link to your site in the Facebook application. A browser user then clicks on the link. The link will be the site of application, not the browser site fully flushed out, it can be very different from the browser page. Users may strongly prefer one over the other. As Google now has the user experience when ranking sites, this could seriously harm your SEO.

One for all and all for one

Having the same design on all types of computers, phones and tablets means that users will be able to rely on access, quality consistent regardless of the type of device they are using.

This is especially useful for you customers using multiple devices throughout the day. If your site looks different on phones and computers, the user may become frustrated or angry when they can not find what you need or where they were before.

This also prepares you for the future. Apple releases new versions of iPods, iPhones and iPads almost every year, which means screen sizes can shrink or grow. Phone popular Samsung Galaxy has also grown in size of the screen on the latest models. If you have a sensitive design websites, you will not have to worry about matching these screen sizes, maintaining the quality of your site.
Less time spent managing

If you have multiple sites, you'll have to have separate SEO campaigns. It's hard enough managing a site, but can you imagine customizing two sites and two seasons? What works in a web browser could not work on a mobile site, especially if it is long-form content.

This is easily the biggest advantage of designing websites that answers across multiple sites, but you should have a mobile SEO strategy that adapts to the keywords most likely to be searched for in a smartphone. Think "on the fly" kind words.

It is clear now that has two sites is holding you back and injure your SEO so the best thing to do is to create the web site design response, but this requires some extra programming and coding work. Read on to learn our top tips for creating the best design for your company.

Show the Best, the Rest Hide

We talked about how important it is to design your website in the form of multiple screens. It also helps to hide the irrelevant content and to highlight the most important aspects of your site. Now let's talk about how to achieve this.

You can easily hide the content by adding the contents of the CSS property. This will allow conceal a block of content by narrowing down the view according to given width.
Collapse Your Content

You can also narrow down your content to best fit the screen. Rather than hide the content, you can collapse into place.

To do this, you can hide the content, apart from the header. Then allow the user to have the freedom to tap or click in the header to display any of the content that was hidden. They can click again, and the content is hidden again.

You need both CSS and JavaScript to make it happen.

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