Know thy users
In array to design a website that is optimized for your
customers, you require to know who they are. You can almost certainly work much
of this out from the goods or services you sell, however carry out extra market
research where desirable. Vital things to know contain 'How technically
skillful are our customers at using the Internet?' 'How much time are they eager
to spend in using a single website?' & 'What is most significant to them
when buying products online or utilizing web-based services?'
Make your web
design as individual as your brand
Having a website that looks wonderful & fulfils its
reason is necessary for online trade, however you as well should also build
sure that it is unique and a special sign of your brand. Don't just go for what
is 'in' or what worked well for your rivals; go for what suits your business
finest & fits in with your brand image.
Be as accessible
as possible for mobile &
desktop users
It is true that mobile Internet
practice is rising quickly & you should absolutely aspire to give content
tailored to smart mobile phone & tablet PC users. However at present, the
huge majority of Internet browsing is either done on a desktop computer or a
laptop, so don't disregard the usability of these more customary 'fixed' web
users either. A perfect result is to have 2 different versions of your website.
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